Social Media Marketing SMO for Business

Social Media Marketing for Small Business - A Lucrative Option

    Social Media Marketing is fast growing with its exponential global users, small business can now leverage this form of marketing to get their products noticed in the international arena.

    To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.

Relationship Marketing in today’s business

    In today’s competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your "findability".

    A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.

1. Funneling Down On Target:

    In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.

    There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Proactive is the key

    Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.

    You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.

3. Recognition of Bad Automation

    When you’re having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line

    Streamlining the process online is possible  through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla

    As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you’re busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.

    Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.

5. Give others Credit

    There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.

    Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com      

Social Networking Website

Social Networking Websites - A Sneak Preview

    Social Networking Sites (SNS) are widely popular these days with Web 2.0 initiative that has rendered ease of use to users. SNS have attracted millions of users to interact over the Internet through e-mail and instant messaging. Their increasing affordability and reach in connecting people of similar interest or activities across political, economic, and geographic borders assist in the spread of its fame.

    SNS sites such as Facebook, Twitter, Google+ and Linked-In form a major part of peoples’ everyday life.

    

    A Social Networking site is an online service, platform or site that focuses on facilitating the building of social networks or social relations among people, who share interest, activities, backgrounds or real-life connections. Social network services consist of a representation of each users (an individual profile), his/her social links and a variety of additional services. Most social network services are web based and provide means for interacting over the internet to share personal information and ideas via personal webpage by providing easy-to-use publishing tools and free or inexpensive web space.

    

    A history into social networking dates back to 1990’s where computer mediated communications were made through Usenet, ARPANET, LISTSERV, and Bulletin Board Services (BBS). Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[11] Geocities (1994) and Tripod.com (1995).

    Social Networking Sites such as Facebook have become an object of scholarly research, investigating into how these sites play a vital role regarding issues of identity, privacy, social capital, youth culture and education.

    SNS provides means to digitally communicate the messages of fragmented industries and small organizations without the resources to reach a broader audience with interested users. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.

    These sites also focus on Impression Management, Self Presentation and Friendship performance. SNS enable users to articulate and make visible their social networks. Sites vary to the extent in which they incorporate new information and communication tools, such as mobile connectivity, built-in blogging and instant messaging technology. These sites also cater to diverse audience based on common language or shared racial, sexual, religious or nationality-based identities. 

The variety of users includes Bi-directional confirmation of Friendship or one directional ties such as Fans or Followers or Casual visitors. Some sites such as Facebook has ability for outside developers to build Applications which allow users to personalize profiles and perform other tasks such as compare movie preferences or chart travel histories.

The growth of these Social Networking Sites has prompted many corporations to invest time and money in creating, purchasing, promoting and advertising on these sites. On contrary organisations are blocking their employees from accessing these sites during working hours.

The future of Social Networking Sites would lead us to new utilities such as Pre-poll functions, Regulating Traffic by Traffic Police to providing essential information on cities around the globe. The functions of SNS are ever widening as its list and each new challenge poses a new application and new function in these sites.

Anil Bhat

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com

Custom Software & Web Development

Custom Software Development using Open Source

The process of software preparation for a specific organisation or user is referred to as custom software development. It is quite different from software packages like Commercial Off-The Shelf (COTS) or Free Software developed for mass market. Obviously it comes with a price tag.

The process of custom software development could be in stages accounting for all nuances including those overlooked in the specifications and may cover many departments in the organisation. Large companies use this software for content, inventory, customer and human resource management. 

C, C++, Java, PHP, Perl, Python, Ruby are all languages used in software development.

C is widely used for developing portable application software. It has facilities for structured programming and allows lexical variable scope and recursion.  

C++ adds object-oriented features such as classes and other enhancements to C. It is used in systems, application and embedded software, device drivers, high-performance server and client applications.

Java is a write once run anywhere (WORA) language designed to have as few implementation dependencies as possible.

PHP (Hypertext Preprocessor) is a server-side scripting language that can be embedded into HTML. It can be deployed on most web servers. Software that uses PHP are Joomla, WordPress, MyBB and Drupal.

Python accomplishes work quickly and integrates systems more effectively. It can be learnt and used for immediate gains in productivity and lower maintenance costs. It runs on Windows, Linux/Unix, Mac OS x, and has been ported to the Java and .Net virtual machines.

Perl is a high-level, general-purpose, interpreted, dynamic programming language used for graphics and networks programming, system administration, finance and bioinformatics.

Ruby is a dynamic, open source programming language with a focus on simplicity and productivity that contains syntax inspired by Perl and supports multiple programming paradigms.

Open source customization is a solution for those who are unwilling to buy readymade software or lack technical support. It can eliminate bad documentation, user training problems and lack of product support. As the source is a free web choice of language and program to suit our needs is of prime concern. An instance of open source customisation is the way people latch on to WordPress for creating Blogs.

Transition to Open Source Alternatives is quite enticing but the actual process of this transformation has to be weighed from the angle of Switching Costs, End-user Adoption and Software capabilities of tools under consideration. Initially when Microsoft had almost proprietory rights over the net transition to open source alternatives was quite a challenge. Now that we have Mono through Apple iOS Linux, Mac and other alternatives, security and acquisition of these open sources is of prime concern.

LAMP Stack refers to the stack of free open source software that includes the 1^st letters of -

Linux operating system 

Apache HTTP Server 

MySQL database software 

PHP/ Perl/ Python

-the principal components to build a viable general purpose web server. The exact combination of software included in a LAMP package may vary with respect to web scripting software. Similar terms like AMP, WAMP, MacOS, Solaris also exist for essentially the same software suite.

Web / Application Development Frameworks aid in dynamic websites, web applications and web services. They alleviate overheads associated with web development activities. They provide libraries for database access, templating frameworks and promote code reuse. ASP.NET, JavaEE(Servelets), Ruby on Rails, Symphony are examples of frameworks.

PHP based (Cake PHP, Symfony, Zend Framework) are considered leading development aids. CakePHP is a rapid development framework for PHP that provides an extensible architecture for developing, maintaining and deploying 

applications. 

Symphony is a full-stack framework, a library of cohesive classes 

written in PHP5. It provides an architecture, components and tools for developers to build complex web applications faster. Choosing Symphony allows you to release applications earlier, host and scale them without problem, and maintain them over time.

Zend Framework is more secure, reliable with modern Web 2.0 applications & web Services.

Ruby on Rails is an open source full-stack web application framework. It enables information gathering from web server, querying the database and template rendering out of the box.

Springroo is an open source software tool that uses convention over configuration principles to provide rapid development of Java based enterprise software. Their applications use Java technologies such as Spring Framework and Apache Maven.

Custom Software Development has enabled individuals and companies develop software from world wide web in an open, user-friendly and cost-effective manner with a whole range of combinations and databases to suit very specific needs without compromising on quality or security.

Anil Bhat

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com

Online Presence for your Business

Make a strong online presence for your business

Strong online presence is the need of the hour, these days due to competitive business environment online business scenario has also undergone some tremendous changes. Whatever strategies you have been opting in the past time may not work nowadays. Thus in order to survive and grow in this competitive business environment regular innovation in promotional techniques is the prime solution. In the past web promotion was a phenomenon which only involves build it and they will become phenomenon. At present time it is not enough, one has to persuade the viewers or prospects to switch ahead towards their websites with some effective and innovative promotional techniques. There are some important tips for your website promotion which can provide some effective results for your efforts.

SEO stands for Search engine optimisation. SEO is one of the best web promotion techniques. SEO plays an important role to improve the ranking of your website in the search results produced some top search engines such as Google, Yahoo, MSN, Ask etc. One thing that should be consider while doing SEO is that if you are using some non text contains such as photos or flash on your website then try to give such contents suitable text tagging so that search engine would search these contents with the help of tagged text.

Giving reciprocal linking is one of the most important and yet economical way of web promotion. It just means that one should put the link of his own website on the website of someone else. It provides a dual advantage to promoter. First one is that whoever will visit another website will able to see the link of your own website and next one is the improvement in search engine rankings. This is because most of the search engines will treat inbound link as one of the most important phenomenon for listing the search results.

Social networking websites such as facebook, linkedin, orkut have gained  awesome traffic. Such websites have proved to be a great place for people to contact and interact with each other. Apart from being a great place of communication and connection, such social networking websites also provides greater potentials for promotion of your online business and websites. According to a study conducted on an average all the internet users spend nearly 21.3% of their time on such social networking sites. Participation in social media provides greater potentials for web promotion yet at the same time at relatively lower cost.

The above mentioned ways of web promotion techniques are most economical and yet most effective means of promotion. Selection of some or combination of above mentioned techniques and putting more concentration on performing such techniques consistently over a considerable period of time will proved to be an important effort for attracting a higher traffic on your website. The above mentioned list of techniques is not exhaustive in nature. Some of the techniques may not be applied to your website but yet selection of few of them will prove to be an important step in your web promotion campaign.

Anil Bhat

Cell : +91 – 9911720780

Email :  sanganaktechnologies@gmail.com      

Social Network Integration

Social Network Integration – A great tool for business

Social media has become a very important part of everyone’s life in today’s world. Now, it’s the time for businesses to turn towards them for their advertisement and increase their profits, thereby expand their business. Social Network Integration provides just that to the businesses and companies. It’s a way through which they can reach to a wider audience and that too in much less time as compared with other advertisement strategy.

All one has to do in Social Network Integration is integrate their site with available social media sites and that’s it and therefore expand their reach. In general one can separate the whole procedure in ten stages through which a business goes through while they move toward full social media integration:

·         Observe everything and report – This can be considered as the entry mark where the businesses know about the marketplace. It consists basically of two things – listening and reporting. Listening devices like the Google Alerts are used to keep a track of conversation and the instances that are in association with the keywords. Reporting provides the decision makers with the much needed information of impact of the social media on business.

·         Setting of stage and dress rehearsal – In this stage the businesses create their account on the various social media sites and start publishing their content.

·         Socializing Media – The companies in this stage start paying attention to the audience so that they could improve their content in response and provide human communication.

·         Search of voice and finding the sense behind purpose – Now after hearing and seeing the response of the audience business gain inspiration or ideas so as to put a sense behind the purpose into their social media programs.

·         Converting words into real action - Now after all discussions and gaining of ideas businesses in this stage start bringing out their ideas into practice.

·         Making the brand human and defining the real experience – Now after the brand has created its name, its message and talks start spreading from consumer something which in short can be termed as mouth to mouth advertisement.

·         Community – Community is not only made by making a profile on social network. Through the earlier stages businesses gain them through their hard work. Businesses make a path that is required to take their customers towards a great network that is filled with information and important connections.

·         Social Darwinism – Now after the above stages the introduction of whole new roles will change the structure of team and therefore workflow. Hence an organizational transformation would take place that will be required for supporting effective engagement and to maintain the relevance of the brand.

·         Socialization of the business process – Many disciplines and also the departments of business would now socialize and therefore the adaptation of the infrastructure would be required to manage the social workflow.

·         Performance metrics of business – For measurement of the real effect of the social media on business number and data is required every time. That is what now happens at this stage.

Social Network Integration is definitely a great tool for the business to make their business more relevant and reach out to a greater audience and create a name for them

Cell :  +91 – 9911720780

Email :  sanganaktechnologies@gmail.com      

PHP Application Development

PHP Application Development using Frameworks

PHP (Hypertext Preprocessor) is the world’s most popular scripting language because it is both flexible and easy-to-use. The coding in PHP, or for that matter, in any other language, is rather monotonous and repetitive. PHP Frameworks help promote rapid application development which saves time, builds more stable applications and reduces the repetitive coding of developers.

PHP Frameworks provide a basic structure to build web applications and streamline their development. They also help beginners build more stable applications by ensuring proper database interaction and coding on the presentation layer. This allows more time towards 

creation of actual web application, and avoids repetitive coding.

PHP Frameworks work on architectural pattern in programming called Model View Controller (MVC). MVC isolates business logic from UI allowing one to be separately modified from the other (also known as separation of concerns). While Model refers to Data, View represents the presentation layer and Controller to the application of business logic. Essentially coding is effected faster and rendered less complicated.

Why use PHP Frameworks?

Developers use them for various purposes. A framework offers pre-built modules to perform coding tasks.  

PHP Frameworks speed up the process of development. Stability is another plank where it scores. Simplicity is one of its greatest assets but can also be a pitfall. Beginners tend to use bad code unintentionally because of its ease. This is a security risk because it opens up avenues for attack. Finally it is quite extensive and there are a large number of frameworks to choose from. While many prefer to use popular frameworks it is necessary to match our requirement with parameters available therein to evolve the right application.

Comparison of Top 10 MVC Frameworks and what are the advantages and disadvantages

Top 10 ranking PHP frameworks are listed below and their advantages and disadvantages are shown against each-

1. Yii provides nearly every feature needed by today’s Web 2.0 application development. It is a high -performance framework for developing large-scale web applications. 

2. CodeIgniter is well-known for its ease-of-use, performance and speed. It is ideal for shared hosting accounts. It offers simple solutions, has an extensive library of video tutorials, forums, a user guide and wiki available for support. 

3. CakePHP is based on principles that Ruby on Rails is designed around. Simplicity and Scalability are its hallmark traits. It is good for rapid application development. More user-friendly and easy-to-use but has less of a support system because it is relatively new.

4. Zend is focussed on web 2.0 style applications and is powerful, fast and scalable.

5. Symfony is aimed at advanced developers who’s main objective is to create enterprise-level applications- most notably Askeet and Yahoo!  Bookmarks. It is a can-do-it-all framework full of features. But it is a bit slower than others.

6. PHPDevShell is for small teams, small users, is fast and secure but not advised for web-site creation or conent management system.

7. Prado is easy-to-use, reusable, enables separation of contents and presentation.

8. Akelos based applications can run on most shared hosting service providers. It is ideal for distributing standalone web applications. 

9. QPHP stands for Quick PHP. Easy database access, fast and stable, simple input validation are the advantages.

10. ZooP is stable, scalable and portable. It is designed to be fast, efficient, modular and extensive. It encourages separation of display, logic and data layers. Bugs can easily be quashed.

PHP Frameworks are a great way for developers of all skill levels to reduce the need for repetitive coding, speed up development process, and to ensure proper coding when creating web applications. This not only speeds up the development of rich applications, but also tightens. 

PHP security by plugging breaches in them. There are many PHP frameworks available today, and developers are sure to find a framework that fits their needs in terms of features, support, speed and scalability.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com      

Ruby On Rails Development

Ruby On Rails ROR Development - Advantages

Ruby On Rails is a full-stack (all parts needed for a Web application are present), open-source web framework. It lets you write beautiful code by favouring convention over configuration. It was created in 2003 by David Heinemeier Hansson and since extended by Rails Core Team. It runs on all major operating systems like LINUX, OS X and Windows. It supports most common open source Databases like MySQL and Postgre SQL, SQL Server, Oracle and others. It uses any Web Server that supports CGI, the most popular being Apache and Lighttpd.  

The entire framework is written in Ruby, a language whose popularity has shot up ever since Rails hit the scene.

Why ROR? 

Thanks to ROR, programming now appears like a simple task. Powerful web applications that have formerly taken weeks or months to develop can be produced in a matter of days. 

There is no doubt that web frameworks have exploded in popularity over the past few years, and while it is likely that a large part of that growth can be attributed to ROR, the outpouring of Mobile View Controller (MVC) frameworks in other languages is no less impressive.

Before we decide on a framework for our project we should list out its purpose and also know about the development team behind the scenes. 3 considerations for the projects would be-

1. Primary focus of the application- Is it an eCommerce business, a social community, a messaging platform or a directory? If we’re building an eCommerce site, for instance, we may want to choose a framework with some baked-in libraries with proven extensions for dealing with credit card processing. On the other hand, a light-weight messaging platform may need to scale very rapidly or use multiple servers and databases for load balancing and faster connectivity.

2. Hosting Environment- Some frameworks require additional PHP modules or software installation on the server, which may not be an option in the shared environments. 

Furthermore, a lightweight framework on which everything is self-contained and highly portable may not provide the best functionality for serious data manipulation or large information processing. For instance, some frameworks work best with MySQL while others include libraries for working with key-value and document store databases.

3. Strengths and weaknesses of developers- It is important to get a sense of the skills and shortcomings of the developer who will actually build and maintain the application. 

Some frameworks are more user-friendly and better for beginners. Just as it is difficult to start speaking a new language, resistance to switch to a new framework is an acknowledged fact. But strengths and weaknesses of each framework has to be laid bare to enable the developer decide what is best suited to him.  

Advantages of ROR over PHP

·                         ROR is framework and PHP is language. Recently many new standards in ROR are introduced which PHP frameworks are copying such as CakePHP.

·                         ROR includes a web server for development whereas a web server has to be installed for PHP

·                         ROR implements MVC architecture whereas MVC framework has to be installed  on PHP

·                         ROR framework provides the Create-Read-Update-Delete (CRUD) functionality by using Ruby, whereas PHP is language which doesn’t support this.

·                         ROR is bit slower than PHP frameworks.

ROR uses a concept called Convention over Configuration which makes us follow conventions while coding, leaving us with little configuration to do. For instance, while creating a model class called “Post” the corresponding databases will be called “Posts” and the controller class will be called “PostsController. Further Rails has a nice feature called Scaffolding. Scaffolding allows us to create useful prototypes for clients in superfast times. But we should be aware that it is deemed bad practice to use scaffolding code for actually building the final draft of a web application.   

When working in a group, it can become hard to keep track of changes to database. While someone makes a change to the database we could continue to write a code that expects the field to exist whereas it doesn’t. ROR solves this problem with Migrations that automatically migrates databases as and when modifications are made.

The growing demand for Ruby On Rails has been driven by successful companies who have benefited from the speed and agility of building applications in Rails resulting in increased productivity and company growth. Around 200,000 websites are using ROR a measure of the success and utility of this framework. 

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com